Foteva T.2024-07-102024-07-102024-07-102024-07-102024-01-011314-79781314-747110.59957/jctm.v59.i1.2024.1SCOPUS_ID:85183744768https://rlib.uctm.edu/handle/123456789/897Nanotechnology has been increasingly explored and utilized in the cosmetic industry to enhance the efficacy and performance of cosmetic products. The incorporation of nanomaterials in cosmetics presents both advantages and challenges. As a positive effect can be noted that nanotechnology offers the potential to improve the performance, retention, appearance, and safety of cosmetic formulations, meeting the demands of customers for better cosmetic products. Nanoparticles are used in cosmetics to enhance the delivery of active ingredients, improve the appearance and feel of products, and serve as UV filters, demonstrating the diverse applications of nanotechnology in cosmetic products. However, it also presents challenges related to safety, health risks, and regulatory considerations, highlighting the need for ongoing research, safety assessments, and regulatory frameworks to ensure the safe and effective use of nanotechnology in cosmetics.enNANOTECHNOLOGY IN THE COSMETIC INDUSTRY (REVIEW)Article