The Influence of Artificial Intelligence on the Automation of Processes in Electronic Commerce La influencia de la inteligencia artificial en la automatización de procesos en el comercio electrónico

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creativework.keywordsAI-Driven Personalization, Automated Customer Service, Fraud Detection in E-Commerce, Predictive Analytics
creativework.publisherEditorial Salud, Ciencia y Tecnologiaen
dc.contributor.authorHalachev P.
dc.date.accessioned2024-11-13T14:47:19Z
dc.date.accessioned2024-11-14T07:26:03Z
dc.date.available2024-11-13T14:47:19Z
dc.date.available2024-11-14T07:26:03Z
dc.date.issued2024-01-01
dc.description.abstractObjective: this study explores the transformative impact of Artificial Intelligence (AI) on automating business processes in electronic commerce (e-commerce), with a focus on enhancing efficiency and customer experience. Method: the research employs Deep Learning (DL) and Machine Learning (ML) as primary analytical tools to process and analyze data from e-commerce transaction records and customers’ browsing histories. Techniques such as data preprocessing, normalization, sentiment analysis, and advanced predictive models using Convolutional Neural Networks (CNNs), Recurrent Neural Networks (RNNs), and Support Vector Machines (SVMs) are utilized. Data collection was conducted using web scraping tools like Beautiful Soup and Scrapy, along with APIs from Amazon and Google. Results: the application of AI in e-commerce has led to significant improvements in inventory control, fraud prevention, and customer relations. ML algorithms have enhanced the estimation of product demand and personalized customer interactions, while DL has strengthened product recommendation systems and fraud detection mechanisms. The findings indicate that AI contributes to a more secure, faster, and smarter operational environment in e-commerce. Conclusion: this research highlights the substantial benefits and broad potential of AI in optimizing e-commerce operations, demonstrating that the integration of advanced AI technologies not only streamlines transactions but also reinforces platforms against fraudulent activities.
dc.identifier.doi10.56294/dm2024.352
dc.identifier.issn2953-4917
dc.identifier.scopusSCOPUS_ID:85205677533en
dc.identifier.urihttps://rlib.uctm.edu/handle/123456789/1523
dc.language.isoen
dc.source.urihttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85205677533&origin=inward
dc.titleThe Influence of Artificial Intelligence on the Automation of Processes in Electronic Commerce La influencia de la inteligencia artificial en la automatización de procesos en el comercio electrónico
dc.typeReview
oaire.citation.volume3
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