Investigation on the printability of specialty papers for luxury labels
No Thumbnail Available
Date
2020-01-01
External link to pdf file
https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85113431467&origin=inward
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Specialty luxury label papers mainly are results from the search for all that stimulates our creativity and senses. They are from papers that awaken the desire to create, as a magnificent mix of texture and colours that elevates luxury packaging to the category of art and a brilliant collection that ultimately shows that luxury packaging really is. In order to achieve the desired complex effect on the customer with its combined impact through the texture, colour of the paper and graphic design for each manufacturer of luxury labels, it is undoubtedly essential to be familiar with the printability of the paper used. The aim of the present work was to study the main properties of the commonly used papers for printing of self-adhesive labels, in view of their printability. It is especially important for the production, as well as for the awareness of the designers working in this field, to know the specifics of these papers, to know the main indicators influencing their printability, to know all the facts allowing the right choice of printing technology and finishing processes. To achieve this goal, various properties of five types of paper have been determined: structural-dimensional, physical-mechanical, capillary-hygroscopic and optical. In addition, with all paper analysis, a printing sample have been made with different types of printing (offset UV, flexo UV, screen, cold foil, hot foil, silk foil) and converting (emboss, laser cutting, laser engraving) techniques. Based on the obtained results, new designer labels for wine have been printed. The results show that there is a clear dependence between the paper composition, its main and specific properties and the quality of the different printing and finishing processes, as well as the overall appearance of the produced labels. The printing and finishing processes have been carried out in Rotoprint Printing House, Bulgaria and the obtained results could give a valuable information not only for the particular printing house, but for other specialists in the field of labels production.